Internet, Everywhere, December 1, 2021.
From the beginning of Black Friday in New Zealand to the end of Cyber Monday in California, Shopify Inc. (NYSE, TSX:SHOP), a creator of vital internet infrastructure for commerce, reported today a record-breaking Black Friday / Cyber Monday weekend with sales of $6.3* billion.
This represents a 23 percent increase in sales over the $5.1 billion announced for Shopify’s Black Friday / Cyber Monday weekend in 2020, and more than twice our merchants’ sales from the very same holiday shopping weekend in 2019.
Shopify celebrates the global power of entrepreneurship.
Black Friday / Cyber Monday is one of the busiest shopping days of the year, and it’s a time when Shopify celebrates the global power of entrepreneurship.
This year, brands and buyers moved ahead of shipping and supply chain delays, with daily total sales jumping 28 days before Cyber Monday vs 19 days in 2020.
“We call Black Friday / Cyber Monday the Super Bowl of commerce, and this year’s was the biggest yet,” said Harley Finkelstein, President of Shopify. “These record sales showcase the monumental impact that independent businesses have on the global economy”
“We’re watching these entrepreneurs evolve in real time, embracing selling strategies across every sales channel you can think of and showing up wherever their customers want to shop. This is the future of commerce, and it’s incredible to see our merchants around the world leading the revolution.”
On Monday’s episode of “Mad Money,” Shopify President Harley Finkelstein discussed holiday purchasing trends for this year.
Video: Courtesy of CNBC TV
In the video below, Shopify CEO Harley Finkelstein speaks with Emily Chang about Black Friday and Cyber Monday. Courtesy: Bloomberg Technology
2021 Black Friday / Cyber Monday Global Highlights
- On Black Friday, the weekend’s busiest shopping day, sales peaked at more than $3.1 million per minute at 12:02 p.m. EST on November 26.
- Shopify-powered independent and direct-to-consumer brands were purchased by 47 million people worldwide.
- London, New York, and Los Angeles were the top-selling cities throughout the shopping weekend, while the United States, the United Kingdom, and Canada were among the top-selling countries worldwide.
- On Black Friday/Cyber Monday, 71 percent of sales were done on mobile devices, compared to 29 percent on desktop.
- This weekend in Germany, Italy, and Japan, apparel and accessory sales reigned supreme across Shopify-powered stores.
- Cross-border sales account for 15% of all orders worldwide on Black Friday and Cyber Monday, with the most popular cross-border routes being the United States-Canada, Canada-U.S., and United Kingdom-U.S.
- Year over year, commerce sales generated by social integrations that provide buyers with a seamless checkout experience nearly tripled.